The website is for your potential customers, not for you!

It is true that the website is yours and you have to like it in a sense. However, always remember that your customers need to like it even more if you want it to work. A business website or a website that is not entirely personal must first aim to produce a result that publicizes or sells something. To achieve this, your users must like the website and find it useful. Choose a layout that fits your site and not just what you like, so colors that must follow very specific rules. Try to follow the web design trends by visiting and following the latest websites. Do what is necessary to ensure clarity, ease of navigation and readability, and consistency between website pages and between the website and your company’s other campaigns (flyers, brochures, logos, and colors). Highlight the winning points of your product and the most important information, otherwise everything will look the same. Watch the language: don’t take anything for granted when addressing a large audience, but try to be very specific when addressing trained users.

Design your website with content in mind.

First get the content or an idea of what is available to you to fill the web page.
The first step to creating a website effectively is to design it. This means collecting the ideas and content that shape the website itself.

Invest in content

A nice website is visited once, a website full of interesting information often.
The content is the main part of a web page, which, as said, must be executed to manage, find and highlight it. Donate time to prepare original or interesting content and you won’t regret it. You will see how your website and its visitors grow. Search engines like content, even more so when it’s fresh. So if you can update them frequently. Thanks to your content, you may also be able to get links to your website, which is a valuable asset on the web.
So write what you know, write and link everything that can be inherent to the topic of your website. Also use pictures and videos if needed. When you mention someone, link the sources as well. Make a good selection of useful links and put them on the website.

Few colors, few fonts

Do not overdo the colors, choose a few (three, four at most). With fonts even less. A website must be easy to read and attractive, so you need to choose colors and fonts carefully.
The general rules of the psychology of colors apply to colors. So if a site needs to be professional, better cold tones like blue, gray or some green should be used. For a personal or particularly vibrant site, you can use reds, yellows, and loaded colors. The text is best in black on a white background or in any case always well contrasted.

be active

When a website is finished and online, the work is not done. Now you need to make it known. To attract visitors to your website, you basically have two options: search for them or be found by them.
Find user. That is, promote your website online and offline, where you are more sure to find interested users. So: industry sites, newsgroups, blogs for what’s online, trade shows, events, magazines for what’s offline. Join online conversations, leave comments, reply in forum, try to be active.
Be found. You can do this by paying attention to many details and investing a lot of time in your website. First, select an address (URL) that is easy to remember. Insert text content and renew it frequently. This is very popular with search engines. Send your website to the engines. Create many outbound links from your website to other related ones, possibly they will reciprocate. Check your website’s referrals against the statistics.

Short and web friendly texts

Online it’s hard to read and we know that the user only stays on a page for a few seconds.
The idea of reporting on web copy created for paper or other media makes a mistake. On the web we read differently, we generally read little and quickly. In other words, short and well-researched texts. Well-made titles can attract the user. Summaries or short introductions are handy. Insights and external links can be much more useful if grouped at the end of the text.
Use graphic styles well: if you put the most important terms in bold (bold), you are trying to create a text full of meaning that is grasped at first sight. Please do not underline, they are reserved for links. Leave spaces, do not clump text. Don’t put too many things (texts, links, images) on the same page. All these things together make your texts good texts for the web.

Conclusion

A website is not just for itself. It is a sales and promotional tool and should be used to maximize our goals. Pay attention to the choice of colors and the combination of some fonts. Be active online and rely mainly on professionals from the industry to create your web pages.