Image film to generate emotions in the viewers.
What is the purpose of an image film? The most important thing is certainly to create emotions in the viewers. Of course, the operation does not seem so difficult in a product that lasts a few minutes, but things get complicated when the time gets shorter: All the creative elements that make up the video come into play, which can be used on the best. For example, in the StoryTeller blog we can find a comprehensive list of tips to convey the emotions of our users. The advice is to abandon anything that makes the video look like a commercial and bring the person closer to the story we are telling. Simplicity and Authenticity are the key words, but there is another valuable clue: Do not show more than necessary. Emotions are very powerful, and effective storytelling exploits them also and especially in videos, where we have the possibility to create games with looks, lights and colors to exploit images, sounds and language. Behind a video is a significant amount of study and research that requires thorough knowledge of communication dynamics and can guide choices.
What is the purpose of an image film? The most important thing is certainly to create emotions in the viewers. Of course, in a product that lasts a few minutes, the operation doesn’t seem that difficult, but things get complicated when the time gets shorter: All the creative elements that make up the video come into play, which can be used. on the best. For example, in the StoryTeller blog we can find a comprehensive list of tips to convey the emotions of our users. The advice is to abandon anything that makes the video look like a commercial and bring the person closer to the story we are telling. Simplicity and Authenticity are the key words, but there is another valuable clue: Do not show more than necessary. Emotions are very powerful, and effective storytelling exploits them also and especially in videos, where we have the possibility to create games with looks, lights and colors to exploit images, sounds and language. Behind a video is a significant amount of study and research that requires thorough knowledge of communication dynamics and can guide choices. After all, you don’t buy with logic, but with your stomach, with feelings, and the same happens when you share a video: It is generally not a rational decision, but dictated by the recognition of a sensation in that content. we are familiar with. Compelling stories are everywhere, you just have to tell them to the right audience in the best possible way.
